Old Boys’

Ray White stalwart and PNBHS Old Boy Gower Buchanan started his working life as a Real Estate Salesperson in Christchurch before moving to Auckland in 2010 to join the Ray White Ponsonby team.

Gower has recently become one of the Directors of Ray White Commercial Auckland and has grand plans for sustained growth beyond the immediate impacts of COVID-19.

Gower believes that an integrated approach is needed going forward. “When you look at the Ray White Damerell Group, we have 120 people in that business based between Ponsonby, Birkenhead and Mt Albert”.

“The future of real estate needs to be a deeply integrated approach between all facets, including residential, commercial, Loan Market, body corporate and property management.”

“Ray White City Apartments have around 55 per cent market share and we’re pushing the 30 per cent mark, but what we’re hearing from our customers is them asking questions about these other services, so it was a natural next step for me to become a partner in commercial.”

“I’m very grateful that the Horrobin family were willing to support my ambition. Ray White as a brand is growing so successfully in Auckland, New Zealand and beyond, so the opportunity for Ray White Commercial is huge.”

“We have the unique ability to utilize the Damerell Group infrastructure and learn from and collaborate with the great salespeople and directors already in place.”

Gower agreed a post-restriction world would be very different – but it was one they were well prepared to assist clients with.

“There’s real confidence in Auckland this COVID-19 experience has been a nation-building exercise where we’ve been able to come together and save lives”.

“The economy has taken a hit, but I really believe this will deliver the confidence to big business that this country can do anything we put our minds to in the future. I expect larger infrastructure projects to get the green light further down the track as we make a commitment to ensuring Auckland is an even bigger and better place to live.”

Original article was written by Ray White – Click here to view

Gower Buchanan, one of the new Directors of Ray White Commercial Auckland